Saturday, 11 October 2008

on rebranding the Lib Dems

Do we need a new logo? According to Chandila Fernando's manifesto:

Our logo and brand has not changed for nearly twenty years.[...] Establishing a modern, consistent and attractive brand is not an optional extra, it is vital in communicating our appeal to the widest possible audience.

Would it not be more consistent to stay with a brand identity that has quite a high public awareness? Thoughts?


LibCync 11 October 2008 at 22:54  

To change our logo would be madness and would just bring us down to the level of the other style over substance parties!

Besides surely our logos has good connotations unless someone can point me to research that says otherwise. It certainly has more brand recognition than a new one would have. It would be foolish to assume the media would indulge us in a rebranding and give us the publicity necessary to make it stick in the public mind. I think e have better things to get across...

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